When owners ask ChatGPT for a property manager, is your firm named?
Brasslist tracks what ChatGPT, Google AI Mode and Perplexity say when owners and co-op boards across New York City ask for a manager, then fixes the listings, reviews and pages that decide the answer.
Show me who ChatGPT namesFree, one page, in your inbox within two business days.
Brasslist is an AI search visibility agency for New York City property management firms and managing agents. The work is sometimes called generative engine optimization (GEO): tracking whether ChatGPT, Google AI Mode and Perplexity name your firm when owners, co-op boards and condo boards ask who should manage their building, then correcting the Google Business Profile, directory listings, reviews and website pages those tools draw on.
Brasslist is led by Charles Abderrahman (LinkedIn). Before Brasslist he was on the buying side at Viking Capital, where he transacted $250M+ in multifamily assets across Texas, Georgia and North Carolina. He has sat on the owner's side of the table when a manager gets chosen and knows what that decision rests on.
1.2%
of brand locations were recommended by ChatGPT, across 350,000 locations at 2,751 multi-location brands.
SOCi Local Visibility Index, 2026An owner asking ChatGPT gets two or three names. Everyone else is invisible.
A Google search shows ten firms and an owner scrolls. An AI answer names a few and stops. If your firm isn't one of them, you never hear about that building.
Why good firms get skipped
ChatGPT doesn't know your reputation in the neighborhood. It repeats what it can read about you online, from four kinds of sources.
- Your Google profile
- Hours, services, the neighborhoods you cover and recent photos. Missing or outdated details, and AI names a firm it can describe instead of you.
- Reviews
- Recent reviews from owners and boards that say what you manage and where. A few specific ones beat a pile of vague stars.
- Directories AI trusts
- StreetEasy, Habitat Magazine, BBB, Yelp and industry lists, with the same name, address and phone on every one.
- Your website
- Plain pages about the buildings you run, the neighborhoods you work in and what you charge, written so a machine can quote them.
Your free Snapshot, on one page
Brasslist asks ChatGPT, Google AI and Perplexity the ten questions owners in your area actually ask, then shows you who got named, how often, and the one fix most likely to change it.
Sample numbers. The layout is what you'll receive.
Prepared for a sample NYC management firm
Named in 3 of 30 answers
| Who AI named instead | Answers |
|---|---|
| 14 / 30 | |
| 11 / 30 | |
| 9 / 30 | |
| Sample firm | 3 / 30 |
The biggest fix
AI cited Yelp in 19 answers. The firm's Yelp page shows a closed office address.
Introductory rate on Growth and Authority.
Sign on to Growth or Authority at the introductory rate: the $750 audit is waived, the fee is half for months one to three and 25% off for months four to six. Limited to three engagements. In return, Brasslist may cite your before-and-after answer counts, named or anonymous at your option.
- Applies to the Growth and Authority tiers
- The $750 AI Visibility Audit is waived
- Half the fee for months one to three: Growth $1,250 a month, Authority $2,250
- 25% off months four to six: Growth $1,875 a month, Authority $3,375
- Standard fees from month seven, month to month
- You own every page, listing and review program Brasslist sets up
- Three-month minimum, with one exception: if the agreed work for a month isn't delivered on schedule, you can leave at the end of that month
Every engagement starts with the free Snapshot.
Every month: the questions, the answers, your name or not
The first two weeks set the baseline: access to your accounts, the questions your owners ask, and the competitors to track. After that, the same cycle runs each month.
Week 1
Ask
Run every tracked question in ChatGPT, Google AI and Perplexity and record who gets named and why.
Week 2
Fix
Correct your Google profile, directory listings and the details AI gets wrong.
Week 3
Write
Add pages on the questions owners ask: fees, neighborhoods, rent-stabilized buildings.
Week 4
Report
Send one page showing the real answers and how often you were named, then talk it through.
Pricing
Monthly fees
Three-month minimum, then month to month. Introductory rate on Growth and Authority: audit waived, half the fee for months one to three, 25% off months four to six.
Ten owner questions, one page, who got named instead, one fix. In your inbox within two business days.
Every question tracked for your firm, three competitors mapped, and a written fix plan you can run yourself. Credited to your first month if you continue; waived at the introductory rate.
Brasslist does the fixing, writing and measuring each month. Pick the tier below.
| What is included | Foundation | Growth | Authority |
|---|---|---|---|
| Monthly fee | $1,250 | $2,500Intro $1,250/mo then $1,875/mo | $4,500Intro $2,250/mo then $3,375/mo |
| Owner questions tracked | 50 | 100 | 100 |
| Competitors tracked | 3 | 3 | 3 |
| Profile and listing fixes | Included | Included | Included |
| New website pages written and delivered per month | 2 | 4 | 4 |
| Review program for owners and boards | Not included | Included | Included |
| Industry directories and local press | Not included | Directories corrected | Directories + press pitched |
| Quarterly report on who AI names in your market, co-branded for you to send to owners and boards | Not included | Not included | Included |
| Monthly report and call | Report | Report and call | Report and call |
- 50 owner questions tracked
- 3 competitors tracked
- Profile and listing fixes
- 2 new website pages written and delivered a month
- Monthly report
- No review program
- No industry directories or press
- 100 owner questions tracked
- 3 competitors tracked
- Profile and listing fixes
- 4 new website pages written and delivered a month
- Review program for owners and boards
- Industry directories claimed and corrected
- Monthly report and call
- No quarterly co-branded report
- Introductory rate: $1,250/mo for months 1–3, $1,875/mo for months 4–6
- 100 owner questions tracked
- 3 competitors tracked
- Profile and listing fixes
- 4 new website pages written and delivered a month
- Review program for owners and boards
- Industry directories, plus local press pitched
- Quarterly report on who AI names in your market, co-branded for owners and boards
- Monthly report and call
- Introductory rate: $2,250/mo for months 1–3, $3,375/mo for months 4–6
Questions management firms ask before they start
Who actually does the work?
Brasslist does, led by Charles Abderrahman. You deal with one accountable lead from the first Snapshot to every monthly report.
What do you need from me?
About thirty minutes to start: the neighborhoods and building types you want to win, the names of two or three competitors, and access to your Google Business Profile and website, or an introduction to whoever manages them. After that, a monthly call if your tier includes one.
How is this different from my web person?
They build and maintain the site. Brasslist measures what AI tools say about you, then changes the specific listings, reviews and pages that drive those answers, and reports the result every month. If you already have a web person, Brasslist works alongside them and sends them the pages to publish.
Isn't this just SEO?
It overlaps. The difference is what gets measured: Brasslist tracks whether AI names your firm when owners ask, not where your website ranks on Google.
What is AI search visibility, or GEO, for a property manager?
It is whether ChatGPT, Google AI or Perplexity name your firm when an owner or board asks for a manager, and what those tools say about you when they do. Brasslist measures that every month across 50 to 100 owner questions and fixes the sources that decide it.
How long before anything changes?
Profile and listing fixes are done in the first month. AI answers lag because each tool re-reads its sources on its own schedule, so the first movement in the counts typically shows up in months two to four. That's why the minimum is three months.
Do you guarantee we'll be named?
No. AI answers change from one day to the next, and no one controls them. Brasslist guarantees the work, honest measurement and a report you can check yourself.
What if nothing moves?
The monthly report shows the count either way, including the months nothing moved. After the three-month minimum you can stop at the end of any month, and you keep every page and listing.
Get your Snapshot
Ten owner questions, three AI tools, one page. Free, and in your inbox within two business days.
- Which firms AI names for your services and neighborhoods
- How AI describes your firm today, if it mentions you at all
- The one fix most likely to get you named